How to Digitize Your Franchise

Sep 10, 2020 09:45 am | Franchising

In light of the COVID-19 pandemic and with the inability to access physical stores, many businesses are shifting towards a digital route. SMEs and franchise brands alike are also now asking the question, “How do we turn our franchise processes digital?” 

For franchisors this may seem like a difficult task considering that the behavior of obtaining leads and processing franchise applications happens through face-to-face meetings, events, and other physical interactions. However, even prior to the COVID-19 pandemic and community quarantines, consumer behavior among franchisees was already shifting online. 

Through online platforms, potential franchisees quickly can search, canvass, and apply for a franchise brand from their phone or laptop. This not only makes franchising more enticing, but also opens the opportunity of investment to new markets; including a popular investment group: OFWs. 

On the franchisor’s side, generating leads, answering inquiries, and processing applications is simplified with the Easy Franchise Center. The Easy Franchise Center connects to, a lead generation platform for franchisors, and allows the franchise brand to handle all franchise application processing online. In the midst of this current pandemic, this removes the need for all physical contact. Furthermore, it shortens the processing time for a franchise application from months to only 7 days.  

Tools like the Easy Franchise Center have become necessary especially at a time of digitalization. Businesses that don’t shift to digital now, will quickly fall behind the rest in this pandemic. As Easy Franchise’s way of helping out your business, we’re offering 1 YEAR FREE ACCESS TO THE EASY FRANCHISE CENTER through this link:

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